Writing

I’ve written many articles for ATB’s business squad, proofread this financial institution’s annual and sustainability reports and written its style guides for brand and voice, inclusive language, content development and Indigenous content.

Pursuit’s mission is to connect people to iconic places through unforgettable, inspiring experiences. I've had the pleasure of travelling vicariously to these places through my writing and editing work on brochures and its annual sustainability report. I also developed the style guide for a menu system for Pursuit’s food and beverage operations.

For this brainchild of respected energy economist Peter Tertzakian, I’ve written marketing communications, site copy, social posts and blog content. I began working with Peter when the project was just a glint in his eye, through to launch and beyond, eventually running the whole show. I’ve also conducted research for, edited and proofread Peter’s writing, including his book The Investor Visit and Other Stories and his columns for the Financial Post.

We had a lot of fun showing off the creative potential of stock footage and photography at Dissolve. As the content writer, I coordinated media relations for our many viral videos, including This Is a Generic Brand Video, and wrote all blog content, social posts and some saucy Mother’s Day memes. I also edited and proofread the work of Dissolve’s other writers, including marketing emails, direct mail pieces and videos.