Writing

ATB Financial

Editing & Proofreading, Writing|

I’ve written several pieces for ATB’s business squad, proofread its annual report and written and edited this financial institution’s internal guides for brand and voice, inclusive language and content development.

Pursuit Collection

Writing|

Style guides give me life. So does food. So I was thrilled when Pursuit asked me to develop a guide for a menu system for its food and beverage businesses. I can’t show you that, internal document and all, but other Pursuit projects have allowed me to live vicariously in different ways. Who wants to go rafting on the Flathead?!

Energyphile

Editing & Proofreading, Writing|

For this brainchild of respected energy economist Peter Tertzakian, I’ve written marketing communications, site copy, social posts and blog content. I began working with Peter when the project was just a glint in his eye, through to launch and beyond, eventually running the whole show. I’ve also conducted research for, edited and proofread Peter’s writing, including his book The Investor Visit and Other Stories and his columns for the Financial Post.

Tyler Bloom Consulting

Writing|

This executive search firm specializing in the golf and turfgrass industry in the United States has a multifaceted content marketing program that includes blog posts, emails and LinkedIn newsletters.

(with The brandiD)

Dissolve

Editing & Proofreading, Writing|

We had a lot of fun showing off the creative potential of stock footage and photography at Dissolve. As the content writer, I coordinated media relations for our many viral videos, including This Is a Generic Brand Video, and wrote all blog content, social posts and some saucy Mother’s Day memes. I also edited and proofread the work of Dissolve’s other writers, including marketing emails, direct mail pieces and videos.

Healing Minds Psychology

Writing|

Registered psychologist Debra Johnson was ready to give her site an overhaul. She wanted the copy to have a warm, friendly voice while establishing her philosophy, expertise and experience.

McLeod Law

Writing|

To commemorate its 40th anniversary, McLeod Law launched 40 Years, 40 Stories, celebrating 40 of its team members. Covalent Communications conducted all the interviews, and I wrote their stories.

(with Covalent Communications)

Alloy Homes

Writing|

As its Glenora project was under construction, this award-winning homebuilder wanted a post that showcased its holistic approach to designing and building a home and this home’s thoughtful features.

(with Covalent Communications)

SAIGE Homecare

Writing|

In the wake of a rebrand, SAIGE needed new print collateral. This brochure was destined for racks at care facilities, where families may be looking for additional support for loved ones.