Portfolio
I’ve been incredibly fortunate to have worked with many awesome brands, both in-house and freelance. Here’s a selection of the writing, editing and proofreading projects I’ve worked on.
ATB Financial
I’ve written several pieces for ATB’s business squad, proofread its annual report and written and edited this financial institution’s internal guides for brand and voice, inclusive language and content development.
Benevity
As Benevity’s in-house editor, I was where the buck stopped, upholding the brand voice and ensuring editorial consistency and excellence. I worked with both its in-house and freelance writers, editing and proofreading everything the company put out, including emails, presentation decks, site copy, social media content, sales material and research reports.
Pursuit Collection
Style guides give me life. So does food. So I was thrilled when Pursuit asked me to develop a guide for a menu system for its food and beverage businesses. I can’t show you that, internal document and all, but other Pursuit projects have allowed me to live vicariously in different ways. Who wants to go rafting on the Flathead?!
Energyphile
For this brainchild of respected energy economist Peter Tertzakian, I’ve written marketing communications, site copy, social posts and blog content. I began working with Peter when the project was just a glint in his eye, through to launch and beyond, eventually running the whole show. I’ve also conducted research for, edited and proofread Peter’s writing, including his book The Investor Visit and Other Stories and his columns for the Financial Post.
University Pension Plan
University Pension Plan is a jointly sponsored, defined benefit pension plan for Ontario’s university sector. I’ve edited or proofread its annual reports for the last two years. As well, through its president and CEO, who sat on the federal Sustainable Finance Action Council, I proofread its Taxonomy Roadmap Report.
Dissolve
We had a lot of fun showing off the creative potential of stock footage and photography at Dissolve. As the content writer, I coordinated media relations for our many viral videos, including This Is a Generic Brand Video, and wrote all blog content, social posts and some saucy Mother’s Day memes. I also edited and proofread the work of Dissolve’s other writers, including marketing emails, direct mail pieces and videos.
Healing Minds Psychology
Registered psychologist Debra Johnson was ready to give her site an overhaul. She wanted the copy to have a warm, friendly voice while establishing her philosophy, expertise and experience.
McLeod Law
To commemorate its 40th anniversary, McLeod Law launched 40 Years, 40 Stories, celebrating 40 of its team members. Covalent Communications conducted all the interviews, and I wrote their stories.
(with Covalent Communications)
Alloy Homes
As its Glenora project was under construction, this award-winning homebuilder wanted a post that showcased its holistic approach to designing and building a home and this home’s thoughtful features.
(with Covalent Communications)
SAIGE Homecare
In the wake of a rebrand, SAIGE needed new print collateral. This brochure was destined for racks at care facilities, where families may be looking for additional support for loved ones.
Springboard Clinic
I worked closely with author Laura MacNiven and creative agency Daughter, editing and proofreading this invaluable, important workbook for adults living with ADHD.
(with Daughter Creative)
Veer
In its day, Veer attracted a cult-like following of creatives, and I was lucky to work with a wickedly talented team on some wickedly creative pieces. I edited and proofread it all: emails, catalogues, direct mail pieces and type samples.
