Style guides give me life. So does food. So I was thrilled when Pursuit asked me to develop a guide for a menu system for its food and beverage businesses. I can’t show you that, internal document and all, but other Pursuit projects have allowed me to live vicariously in different ways. Who wants to go rafting on the Flathead?!
As Benevity’s in-house editor, I was where the buck stopped, upholding the brand voice and ensuring editorial consistency and excellence. I worked with both its in-house and freelance writers, editing and proofreading everything the company put out, including emails, presentation decks, site copy, social media content, sales material and research reports.
I’ve written several pieces for ATB’s business squad, proofread its annual and sustainability reports and written and edited this financial institution’s internal guides for brand and voice, inclusive language and content development.