About Lori Burwash

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So far Lori Burwash has created 13 blog entries.

Veer

In its day, Veer attracted a cult-like following of creatives, and I was lucky to work with a wickedly talented team on some wickedly creative pieces. I edited and proofread it all: emails, catalogues, direct mail pieces and type samples.

Veer2023-08-25T10:22:54-06:00

Springboard Clinic

I worked closely with author Laura MacNiven and creative agency Daughter, editing and proofreading this invaluable, important workbook for adults living with ADHD.

(with Daughter Creative)

Springboard Clinic2023-08-25T10:28:52-06:00

SAIGE Homecare

In the wake of a rebrand, SAIGE needed new print collateral. This brochure was destined for racks at care facilities, where families may be looking for additional support for loved ones.

SAIGE Homecare2023-08-25T10:31:27-06:00

Alloy Homes

As its Glenora project was under construction, this award-winning homebuilder wanted a post that showcased its holistic approach to designing and building a home and this home’s thoughtful features.

(with Covalent Communications)

Alloy Homes2023-08-25T10:37:50-06:00

McLeod Law

To commemorate its 40th anniversary, McLeod Law launched 40 Years, 40 Stories, celebrating 40 of its team members. Covalent Communications conducted all the interviews, and I wrote their stories.

(with Covalent Communications)

McLeod Law2023-08-25T10:40:41-06:00

Healing Minds Psychology

Registered psychologist Debra Johnson was ready to give her site an overhaul. She wanted the copy to have a warm, friendly voice while establishing her philosophy, expertise and experience.

Healing Minds Psychology2023-08-25T10:48:05-06:00

Dissolve

We had a lot of fun showing off the creative potential of stock footage and photography at Dissolve. As the content writer, I coordinated media relations for our many viral videos, including This Is a Generic Brand Video, and wrote all blog content, social posts and some saucy Mother’s Day memes. I also edited and proofread the work of Dissolve’s other writers, including marketing emails, direct mail pieces and videos.

Dissolve2023-09-26T15:33:32-06:00

University Pension Plan

University Pension Plan is a jointly sponsored, defined benefit pension plan for Ontario’s university sector. I’ve edited or proofread its annual reports for the last two years. As well, through its president and CEO, who sat on the federal Sustainable Finance Action Council, I proofread its Taxonomy Roadmap Report.

University Pension Plan2023-08-25T11:28:03-06:00

Tyler Bloom Consulting

This executive search firm specializing in the golf and turfgrass industry in the United States has a multifaceted content marketing program that includes blog posts, emails and LinkedIn newsletters.

(with The brandiD)

Tyler Bloom Consulting2024-01-08T14:25:17-07:00

Energyphile

For this brainchild of respected energy economist Peter Tertzakian, I’ve written marketing communications, site copy, social posts and blog content. I began working with Peter when the project was just a glint in his eye, through to launch and beyond, eventually running the whole show. I’ve also conducted research for, edited and proofread Peter’s writing, including his book The Investor Visit and Other Stories and his columns for the Financial Post.

Energyphile2023-08-25T11:30:35-06:00